charles
richard

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about me

Currently based in London, UK
Nationality: French
Languages: English, French
Passionate, dynamic and motivated product-focused professional, with over 8 years of experience in marketing and operations.
Geek, driven by new innovations and technologies, design and science.
experience
Product Marketing
Apple Europe • London, UK
Since June 2014
Web Marketing / Web Analyst
Dailymotion • Paris, France
1 year
Analyst & Media Buyer
Yahoo! • Paris, France
Internship • 6 months
Assistant Project Manager
Havas Worldwide • Paris, France
Internship • 6 months
Assistant Product Manager
Sunnyside Records • New York, USA
Internship • 3 months
Assistant Product Manager
Sunnyside Records • New York, USA
Internship • 3 months
Assistant Manager
Europ Assistance • Paris, France
Summer Job • 2 months
Assistant Product Manager
Sunnyside Records • New York, USA
Part-time Internship • 2 months
Assistant District Manager
Manhattan CB 4 • New York, USA
Part-time Internship • 2 months

Since June 2014


Part of European Product Marketing Operations, cross functional work with iPhone, iPad, Mac, Apple Watch, Software and Home & Audio teams.
Responsible for supporting technical and logistical aspects of product introductions and launches as well as all sustaining PR activities on all Apple products across Europe.
Planning and coordinating the configuration and distribution of press seed units.
Help with planning of Marketing activities.
Engage in ad-hoc projects involving market and competitive research, business development plans and internal procedural improvements.
Develop deep product and market knowledge.
Lead recruitment of Product Marketing intern

October 2012 - September 2013


Dailymotion is the second most visited video sharing website in the world and the first European-based.
Work within the Marketing team with a focus on web analytics and web marketing.
Analyze the audience to better understand their use of the site, and optimizations.
Data analysis for Dailymotion’s partners as well as internal stakeholders.

January - July 2012


Internship at the Yahoo! France sales house, with the Direct Response team.
DR Campaigns are managed through the Right Media platform, by Analysts on the demand side, and Media Buyers on the supply side.

Analysts are setting up campaigns, targeting them to the right audience, and optimizing them along the way to meet the client’s performance goals.

Media Buyers are managing the inventory, and buying
remnant inventory from 3rd Party publishers, to meet the demand. They manage the quantity, as well as the performance of the inventory.

July - December 2011

During this internship, I worked not only on Project Management but also on consulting.

My main projects were:
A Facebook application for the French Navy, part of a large recruitment campaign.
A consulting project for BNP Paribas, on how to communicate about their “social contribution”.
A Facebook quiz for Schneider Electric, to promote their corporate patronage of an exhibition at Le Louvre museum.
Digital greetings cards for DCNS and Bolloré
A new corporate website for the
Pernod Ricard group.

July - September 2010

Sunnyside Records is a distinctive independent Jazz and World music label based in New York.
They give little-known artists a chance to release an album and get promoted. The label also license albums from European labels that would not otherwise be available in the United States.

I’ve had the great opportunity to work at Sunnyside for three consecutive summers. It allowed me to get a sort of continuity in my work and in the things I learnt.
During these three internships, I worked exclusively on marketing for digital music, releasing albums
on iTunes and building a database for tracking
revenue and artists royalties.

July - September 2009

Sunnyside Records is a distinctive independent Jazz and World music label based in New York.
They give little-known artists a chance to release an album and get promoted. The label also license albums from European labels that would not otherwise be available in the United States.

I’ve had the great opportunity to work at Sunnyside for three consecutive summers. It allowed me to get a sort of continuity in my work and in the things I learnt.
During these three internships, I worked exclusively on marketing for digital music, releasing albums
on iTunes and building a database for tracking
revenue and artists royalties.


August - September 2008

Europ Assistance is the pioneer in assistance to travelers abroad. It watches out for more than 300 million people around the world.

I worked there at the Medical Fees Unit, the unit charged with paying medical fees for clients, and managing the reimbursement by the clients’ insurance. As this service naturally sees a spike in activity during the summer months, students are recruited to help.

June - July 2008 • Part-time

Sunnyside Records is a distinctive independent Jazz and World music label based in New York.
They give little-known artists a chance to release an album and get promoted. The label also license albums from European labels that would not otherwise be available in the United States.

I’ve had the great opportunity to work at Sunnyside for three consecutive summers. It allowed me to get a sort of continuity in my work and in the things I learnt.
During these three internships, I worked exclusively on marketing for digital music, releasing albums
on iTunes and building a database for tracking
revenue and artists royalties.

June - July 2008 • Part-time

Manhattan is divided into districts, in which Community Boards manage a variety of local issues.
Each Community Board is made of elected residents or business owners, and is managed by a staff employed by the city of New York.
The Board gives a non-binding recommandation for each new business application inside the district, as well as asking the City for bike lanes, parks...

I was an intern with the managing staff, performing surveys later used by the full Board in their review
of business applications in the district.

education
Master's Degree in Management - Marketing & Strategy
Paris Dauphine University • Paris, Fr
2 years
Bachelor in Business Management
Paris Dauphine University • Paris, Fr
2 years


2010 - 2013

Paris Dauphine is the leading French University in the field of business. The quality of its courses and curriculum was rewarded by the Equis accreditation in 2009.

I majored my two-year Business Master's degree in Marketing & Strategy.
After a placement year in 2011-2012, I completed the second year of this degree, minoring in Integrated Marketing Communications.


2007 - 2010

Paris Dauphine is the leading French University in the field of business. The quality of its courses and curriculum was rewarded by the Equis accreditation in 2009.

A three-year License or Bachelor in business management provides good fundamentals in the domain, with a focus on Ecomonics, Business, and leads to a more specialized Master's degree.

portfolio

Joe Castro
New Year Video
Graduation Video
Place d’Arc Report
Master
DRC
New Year Video
Place d’Arc
Du Bruit dans la Cuisine
In the name of Music
La récré
Michel et Augustin
Vacation 2012
Monopoly
Yearbook CMI
Marulak

contact

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